About Us

While the weight lifting market has been growing rapidly, lifting gears have stayed in the same shape, same function, same quality for the last decade. As a team of passionate lifters, status quo did not go well with our lifting mentality. So we decided to create our own lifting gears that actually stimulate more muscle growth. This is how our brand began.

Our Lat-biased Lifting Straps is the result of our love and passion for lifting. It is specifically designed to deliver more muscle stimulus in your back. The patented little-finger brick allows you to grip tighter, your elbow to externally rotate, which leads to better contraction in your latissimus dorsi muscle. We found out that it leads to 25% more muscle stimulation in your back compared to other products.

After being loved by numerous lifters in Korea, we decided to meet passionate lifters world-wide. Join us with our journey, and we will devote ourselves fully to make your lifting journey better and more enjoyable.